People at the Heart of Performance
An evolving solution. A new positioning. A new identity. A charter co-built with our clients.
Today, Klara changes its identity. Not its direction.
For over 5 years, we have supported organisations in developing their frontline teams. We have learned alongside them. We saw what was missing. Today, we have decided to make it visible and turn it into a commitment.
What you see here is three things at once: a new visual identity, an affirmed positioning, and a commitment charter co-built with our clients. Not three separate announcements. One coherent act.
They commit with us
These companies commit to the progress of their employees
The charter is made to be shared.
Five commitments. Built from the field. Carried for frontline employees. If you share this conviction, this document is for you and those you work with.
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5 years alongside organisations that do the work
In 2020, Romain and Nazim identified a universal challenge: frontline workers — those who do the work every day — lacked tools designed for them and visibility over their own progress.
Not because organisations didn't care. But because no one had yet made this progress readable, shared and manageable.
Today, over 50,000 employees around the world progress every day with Klara.
When frontline progress feeds decisions, performance follows. When it stays invisible, no one can act on it. We saw it. We decided to make it a commitment charter.
Our 5 commitments
Commitments made alongside our clients, for their employees
Make frontline employee progress the foundation of sustainable collective performance.
Individual progress is not an end in itself. It is the foundation on which the performance of the entire organisation rests.
Establish the transfer of critical and regulatory know-how as an organisational reflex.
Critical know-how can no longer depend on a few individuals. It must become a shared, structured and transferable asset.
Build a shared vision of development, constructed from the field and carried at every level of the organisation.
From employee to leadership: a shared reading of progress and skills, rooted in operational reality.
Make frontline management a direct lever for operational performance.
The frontline manager is the primary driver of their team's progress. They need visibility to act at the right time, with the right information.
Manage commercial performance based on field practices, not only results.
Results don't always speak in time. Field practices show where to act before gaps take hold.
A new identity for a conviction that asserts itself
Klara is today adopting a new positioning, a new identity and a fully revised interface with new AI-powered features. This identity now says clearly: frontline employees are at the heart of performance. Not in theory. In decisions, practices, and tools.
New name? No. New positioning? Yes! New visual identity? Yes. This rebrand is the result of 5 years of fieldwork. The alignment between what we do and what we now show. All accompanied by a platform that keeps getting better.
"The rebrand didn't change us. It gave us the words to say what we were already doing."
— Nazim Chibane, co-founder of Klara
Join the movement
Do you share this conviction? Join the organisations committed to the progress of their frontline teams.
I commit